Experiência Digital do Empregado

Unipartner and Microsoft met with a set HR Directors, Internal Communication Directors and Digital Transformation leaders to share ideas and concepts about the challenges of creating a Digital Culture into different sectors of the Portuguese market.

Regardless the sector concerned, "every business will somehow be technological, not because everyone will develop technology or IP and software, but because certainly everyone will differentiate themselves by the way they incorporated these new technologies," said Paula Panarra, GM of Microsoft.

Most organizations now reach 5 generations of employees, and this is the case that having a systematic approach to change management is decisive for the success of any initiative.

Aproveite a oportunidade para conhecer o Guia Rápido de Passos da metodologia Unipartner para a Gestão da Mudança.

Fernando Reino da Costa, Unipartner’ CEO, stressed that the change depends on leaders and when we ask ourselves about the importance of the digital experience in the workplace, we find the answer in the 71% of employees who want the company they work to offer the same technology level they have in their personal lives*, and based on the war for talent the “Employee is the new customer”. That is why the role of leaders also involves providing this experience and "showing workers how they can take advantage of workplace transformation" and changing the culture.

"Não olhes para uma viagem digital do colaborador se este não apresentar os vectores de cultura que são relevantes para ti", diz ele.

Os principais pontos de construção de uma cultura preparada para a constante mudança do mundo digital:

- Promover a aprendizagem contínua;

- Potenciar a colaboração entre as equipas;

- Criar uma forte estratégia de comunicação interna;

- Adoptar metodologias ágeis e pensamento de design;

- Criar iniciativas de inovação digital recorrentes - Digital Lab ;

Estes são os elementos de base de uma cultura digital e inovadora.

Pode encontrar os pontos acima mencionados com mais detalhe, no estudo preparado pela Microsoft em parceria com a London Business School e a KRC Research, com o objectivo de abordar esta era de mudanças rápidas.

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